More than a Survey

Many organizations seek to learn customer or consumer facts by simple and non-strategic methods… such as generalized surveys. Sure, surveys can be useful to collect key data in a very narrow yet defined criteria and method.

But what if you want more, what do you do? The next best step is often to speak with the consumer directly. Speaking with consumers is useful but we must realize that consumers don’t necessarily know or fail to have the ability to articulate what they need.

I believe the greatest way to gage real consumer needs is to observe them in action. Consumers may not be able to articulate a need, but have them perform that certain task, have them go through that certain process, observe what they do and don’t do, and you’ll learn a ton.

Challenge: Think through ways that you can observe key areas of consumer need – think beyond the survey.

First Post

Always exciting making the first post... and here it is.

This blog is dedicated to helping resource leaders to better enable their teams for greater success in organizations worldwide.

Topics will be random... but all following a theme of effective and practical resources for leaders to access.

I hope this is a useful and pragmatic resource for you.

-will rogers