Think Steps, Not Products

Andy Stanley has a brilliant phrase, "Think Steps, Not Programs"

I'm going to build on that idea, but change it a bit according to the consulting world.

Here is the principle... we have to approach working with clients and groups as leading them through steps toward a goal and not trying to deliver just a product.

In many ways, anyone can deliver a product, walk away, and call that a success. But if we are to truly deliver value to our clients then we need to lead them closer to their defined goal.

Yes, these still come out as products, but the great "products" are much more than than... they are leading clients toward this greater goal.

Think of it like this. If I were to take you climbing a mountain our goal most likely would be to summit that mountain. You employ me to help you achieve that goal. Now I could help lay out a great plan or I could hike with you and lead you in the right direction to achieve success.

Just remember that it is always best for us to think steps and not product. If we succeed in leading our clients through the proper steps then we should also succeed in leading them to successful products.

Challenge: Think Steps, Not Programs