Internal Marketing

How many of us have been so excited about the launch of a new product or program that our entire focus is in getting that product in the hands of our clients? I know I sure have been there many times.

Before we ever begin channeling any new products outside our walls (no matter how much research, planning, and strategy exist behind that product) we have to consider our internal teams.

We often forget the very fabric of what makes us who we are - it's our people... it's never our clients. Yes, we serve our clients, but our first attention in any marketing strategy should be our internal groups. Our people are who produce, support, interact, and champion our products and services - so why are they so often bypassed?

The answer is simple - we take them for granted... and that's common. How many of us take our closest family and friends for granted? It's easy for people who are close to you. But we know that if we have major issues in life to work through there's no one better to discuss those issues with than family and friends. More so, there's no one better to have on your side after you make major decisions in life than family and friends for support.

The same principle applies for organizations and marketing. There is a great need, and opportunity for honor & respect, for any leadership to engage their team FIRST on any product that's about the be deployed. Engaging your team allows people's input, their buy-in, team ownership, a sense of inside-knowledge, and most importantly... a chance to value your team.

So before you launch your next product, program, service, or whatever you do, take the time to do some "internal marketing" and pull your team into the launch before everyone else is privy. You will be well appreciated by your team.

Challenge: Consider your internal teams before launching external products