Friday, February 20, 2009

Thread of Experience

Several weeks back we discussed the idea on an Intentional Pathway. I believe IP is one of the most effective ways to understand where you are taking a group and determining what you trying to achieve.

Allow me to stretch that exercise with another term that may help better understand that tool. It's the idea of "thread of experience".

As you develop an IP for any product/program it's extremely important to keep in mind what the common theme is throughout that initiative. Remember, this is someone journeying through life who is going to interact/collide with something you have to offer - you need to be consistent in how you deliver.

Thread of Experience is simply the common core essence of what you're trying to communicate. It's the essential meaning. But, it must be defined and acknowledged.

Use these two tools (Intentional Pathway and Thread of Experience) to effectively build the experience you desire for your clientele to walk. Remember that you have the responsibility to steward their experience well. Why not use the right tools to help you better respect people?

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